Media kit
SUPPORT Utah brand resources
Logos, social images, colors and copy for press, partners and businesses writing about us.
The name
SUPPORT is an acronym. Write the brand as SUPPORT Utah, with SUPPORT in capitals.
S·U·P·P·O·R·T
Supporting Utah's People, Products, Operations, Retail & Trades
Support What's Built Here
By the numbers
Live from the directory, as of October 2026.
1,134
Local businesses listed
28
Utah cities
21
Business categories
12
Spotlight stories
About us
Use either version as-is in articles, programs and sponsor listings.
Short (one line)
SUPPORT Utah is a free directory of locally owned Utah businesses: no chains, no franchises. Find local at supportutah.org.
Long (one paragraph)
SUPPORT Utah (Supporting Utah's People, Products, Operations, Retail & Trades) is Utah's directory of locally owned businesses. It lists independent shops, restaurants, trades and service providers in cities across the state, and leaves out chains, franchises and corporate locations. Locals use it to find businesses near them, browse deals and events, and read Spotlight stories about the owners behind them. Business owners can claim their listing free at supportutah.org.
Logos & images
Click any file to download it.
Primary logo
PNG · 440×247 · transparent
Websites, articles, sponsor slides. Works on light and dark backgrounds.
Icon
PNG · 512×512
Small spaces: avatars, app tiles, favicons.
Supporter badge
PNG · 600×600
For businesses and partners to show they support local.
Web banner
SVG · 728×120
Leaderboard-size banner for partner sites and newsletters.
Social cover
PNG · 1640×624
Facebook Page cover; keep the text centered on other platforms.
Profile picture
PNG · 1080×1080
Social profile image; safe inside a circle crop.
Intro post
PNG · 1080×1350
Portrait post for Facebook and Instagram.
Link preview
JPG · 1200×630
Open Graph share image for articles that link to us.
Colors
Navy leads; orange is the accent, used sparingly.
#22304A
RGB 34 48 74
Primary: headers, buttons, text on light
#121A2A
RGB 18 26 42
Dark backgrounds and photo overlays
#F5945C
RGB 245 148 92
Accent: calls to action, highlights
#FBFBF8
RGB 251 251 248
Light backgrounds and text on navy
Typography
All three are free on Google Fonts.
Oswald
Headlines and the SUPPORT wordmark. Bold, often uppercase.
Inter
Body copy, buttons and everything else.
Caveat
Occasional handwritten accents, like the tagline. Never for body text.
Using the logo
Do
- Leave clear space around the logo at least as tall as the word “UTAH”.
- Use the icon instead of the full logo below about 120px wide.
- Link the logo to supportutah.org when you use it online.
Don't
- Stretch, rotate, recolor or add effects to the logo.
- Write the name as “Support UT” or “SupportUtah” in running text.
- Imply that SUPPORT Utah endorses a specific business or product.
Embed codes
Ready-to-paste badge and banner for your site, plus captions for social. See partner perks for what you get in return.
Square badge
<a href="https://www.supportutah.org/utah?utm_source=partner&utm_medium=referral&utm_campaign=badge" target="_blank" rel="noopener"><img src="https://www.supportutah.org/badge-supporting-utah.png" alt="Support locally owned Utah businesses — SUPPORT Utah" width="220" height="220" /></a>Horizontal banner
<a href="https://www.supportutah.org/utah?utm_source=partner&utm_medium=referral&utm_campaign=badge" target="_blank" rel="noopener"><img src="https://www.supportutah.org/banner-supportutah.svg" alt="Support What's Built Here — SUPPORT Utah" width="728" height="120" style="max-width:100%;height:auto" /></a>Social caption — option A
We're proud to support what's built here. 🏔️ Discover and support locally owned Utah businesses at SUPPORT Utah → https://www.supportutah.org/utahSocial caption — option B
Looking for local? SUPPORT Utah is a verified directory of Utah-owned shops, services & trades. Find (and support) your neighbors: https://www.supportutah.org/utahWriting a story or need something else?
Interviews, local-business data, higher-resolution files or a custom asset: email [email protected].
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